Experiencing the Most Exclusive Wines


Prime Steakhouse, one of Bohlsen Restaurant Group's premiere restaurants had an amazing idea. Allow wine lovers to truly experience their vast collection of wines, and meet with other aficionados to discuss their love of wine.

Saluk Advertising crafted a hyper-targeted media campaign using video, digital, and social targeted to affluent wine-lovers in the area. The results? A full house, new relationships forged, and a lot of delicious wine consumed.