How do you get people to notice your frames?
Cohen's Fashion Optical, an eyewear chain with over 100 stores across the continental United States and Puerto Rico, faced the challenge of having people choose their frames over competition that spends 10x as much on advertising.
How does one compete? You plan smarter. Using a hyper-targeted omnichannel campaign, inclusive of social media, out of home, digital, and radio advertising, Saluk Advertising helped increase store traffic by 40%, with 80% of those being new consumers. Leading Cohen's to some of their best months in years.