When Flormar decided to open up several locations in the United States, they turned to Saluk Advertising to help with the opening campaign. We took the challenge on creating an integrated program told on and under the streets with a wide-ranging out of home campaign targeted near the locations being opened. We overlaid that with a digital and social campaign that targeted users of competitive brands, and cosmetics lovers in the respective areas.
The results? The stores are thriving and competing with big brands that outspend Flormar on advertising 10 to 1.