What does an advertising agency do?

So it's now been a quarter since we re-branded as Saluk Advertising, and since we opened our headquarters in Nyack, NY instead of the traditional NYC, or Brooklyn offices. And as we're sitting here, some questions came up.

Why Nyack?

I strongly believe that great work can be done from anywhere. There's some great agencies in cities like Minneapolis, Omaha, Raleigh, and on and on and on. Advertising has become a global market. You no longer need to be in a specific location to do outstanding work that generates results. Plus, have you been here? It's beautiful. We can lunch on the Hudson River, walk through an awesome downtown area, and it's a creative community. (but if you're more comfortable meeting in Manhattan, we do have a satellite office there.)

Why did it take so long for a blog post?

Have you ever tried starting an advertising agency? It's a lot of work guys. Just from a logistics pov, it's taken us a minute to really get settled. I also wanted to really think about what this blog would be. Would it be technical? Would it be about the agency world? Would it be about what we're working on?

Ultimately, this is going to be a very honest voice for me. So that might mean hyping our great work, it might mean me talking about Bayern Munich or Euro 2016, or it might be just some great design work that we're seeing. You'll also get some insight into what goes into building an advertising agency from scratch. Which I would kind of want to read.

What is the role of an advertising agency today?

This was the most interesting question as we were concepting this shop. It's no longer a "Mad Men" world. An advertising agency is an extension of the brand that they're working with. We've done things that are perceived as mundane such as designing brochures and annual reports. And when we get those projects, we genuinely kill it. We bring our top talent to the game and deliver work that turns something that is typically considered boring and technical to a beautifully designed piece that the client is proud of. We've also worked on the "traditional" advertising that everyone is used to; tv, digital, print, out of home, radio...both on the creative an media planning and buying side, delivering every time and creating results for our clients.

But it's the projects beyond those that are sometimes the most interesting for us. Custom branded content that people WANT to consume, instead of being forced to consume. It's experiential marketing options, events, it's brand identity that goes beyond the logo, it's actually helping a company figure out their culture. Because as you've seen in a million internet memes over the past few months, "Culture eats strategy for breakfast."

We love it all. And we hope that you give us a call to show you how we can execute a program for you.

And if not, just keep checking back here to see how we're growing, the struggles that go into building our own brand, and for random sports references.

Much thanks.

-Peter Saluk