Palisades Center is one of the largest malls in the United States. Located in West Nyack, the mall wanted to highlight its shift from a "shopping only" location, to one of experiences that include a comedy club, indoor racing, 3d experiences, ferris wheel, merry go round, and more.
Saluk Advertising developed a minimalist design teasing the "Shop. Eat. Play." mantra that included a series of billboards, out of home placements, social media, radio, and print.
During a time when brick and mortar locations, and malls are battered by online, Palisades Center continues to thrive with its experiential strategy.