Symbol Audio handcrafts modern audio HIFI consoles and vinyl LP storage cabinets in the tradition of fine furniture. They are obsessed with the smallest details of designs, and produce what they believe to be the Bentley of Audio.
Saluk Advertising has been excited to help introduce this fantastic brand to the mainstream with a new website, and a full digital campaign that will launch in 2018.
We implemented a data-fueled, lower funnel digital strategy that incorporated programmatic display, paid social, Google AdWords, and re-targeting to drive awareness and sales of this premium product.
The results were sensational. In the year prior to the advertising campaign, sales of the product plateaued at $250k a year. The year in which the program was initiated, the company broke $1MM in sales for the very first time. Sales continue to grow as more data is collected.